Direx Emerges Phocuswright/WIT Global Startup Pitch Competition Regional Winner

Direx Emerges Phocuswright_WIT Global Startup Pitch Competition Winner_ Middle East and Africa

Direx, a leading innovator in the African travel and hospitality industry, is thrilled to announce its selection as the regional winner for the Middle East and Africa and one of the top 5 finalists in the prestigious Global Startup Pitch, proudly powered by Phocuswright and WebInTravel. This remarkable achievement not only solidifies Direx’s position as a groundbreaking force in the industry but also highlights its commitment to representing Africa on the global stage. This achievement comes shortly after another notable success in June 2023, when Direx was named a finalist in the African Youth in Tourism Innovation Challenge 2023, held in Swakopmund, Namibia.

The 2023 Global Startup Pitch is a fiercely competitive competition that attracts startups from around the world, all focused on developing cutting-edge solutions for the travel and hospitality sectors. Out of a pool of over 120 exceptional startups, only 25 were chosen to advance to the initial round of the pitch competition. Following an intense and thorough evaluation process, 18 startups, including Direx, emerged as semifinalists.

Direx Phocuswright/WIT Global Startup Pitch Competition

In the semifinals, these dynamic startups presented their groundbreaking ideas to a distinguished panel of judges. Following spirited deliberation, Direx was among the five standout startups that emerged as winners for various regions and were chosen to proceed to the finals.

The entire Direx team is now eagerly preparing for the upcoming in-person finals, set to take place in the vibrant city of Singapore this October. This significant milestone marks a pivotal moment in Direx’s journey, as it will showcase its innovative solutions on a global stage.

Direx at the Phocuswright/WIT Global Startup Pitch Competition in Singapore.

Direx’s CEO, Ibukunoluwa Salau, expressed his excitement, stating, “We are honored to be among the top 5 finalists in the 2023 Global Startup Pitch and to represent the Middle East and Africa in this prestigious competition. Our team has worked tirelessly to develop transformative business management solutions for the African travel and hospitality industry, and this recognition affirms our commitment to innovation and excellence. We look forward to the finals in Singapore and are excited to share more updates with our customers, partners, and the industry at large.”

About Direx:

Direx is an all-in-one cloud-based business management solution tailored specifically for hospitality and hospitality business owners in Africa. Our mission is to enable these businesses to seamlessly adapt to and thrive within the digital landscape while maintaining direct connections with customers and navigating their growth trajectory on their own terms. You can find out more on our website: https://getdirex.com 

About Phocuswright:

Phocuswright is the leading authority in travel, hospitality, and hospitality market research. We are the most quoted and trusted source for data, information, and analysis. Phocuswright’s independent and unbiased research gives a competitive advantage to senior executives, marketers, strategists, and research professionals around the world. Our marketplace intelligence sets the industry standard for segmentation, sizing, forecasting, trends, analysis, and consumer travel planning behaviour. You can find out more on our website: https://www.phocuswright.com 

About WebInTravel:

WIT is a community for anyone passionate about travel technology, distribution, and marketing. This basically means that if you love travel and are a bit of a techno freak in terms of wanting to understand how technology is changing travel and travellers, you are one of us. We provide news through our website and social platforms and run events that are strong in content and different in style and delivery. We launched our first event in 2005 and have been spreading learning through events in Singapore and Asia, including Malaysia, Seoul, Tokyo, the Middle East, and Africa. As part of the Northstar Travel Group, we have also taken our events to Europe and the US. You can find out more on our website: https://www.webintravel.com