Powering the growth of tourism businesses in Africa

WHAT WE ARE UP TO

The operating system for tourism businesses in Africa

Africa should be included in the fast-paced global environment. Direx specializes in developing tools and technologies that support the digital evolution of tourism businesses across the continent.

With our comprehensive suite of integrated digital tools, we streamline processes for tourism businesses. From selling tickets and processing payments to managing bookings and automating operations, our solutions empower businesses to thrive online on their own terms.

Our mission is to alleviate the administrative challenges faced by these businesses, allowing them to focus on what matters – delivering exceptional experiences and showcasing the incredible offerings that Africa.

WHAT DEFINES US

Our Values

The Direx culture, who we are, and what we do every day are defined by our values. They are more than just words.

Accountability

We don’t deflect responsibility or engage in blame-shifting; instead, we take charge of our actions and fulfil our obligations.

Teamwork

Because the collective intelligence of our team members is essential to our success, we utilise one another skills to build the future we picture. Here, respect and appreciation for one another are crucial.

Openness

Our products are designed and built with nothing to hide. There are no hidden fees or specifics lost in the fine print.

Customer Centric

Direx has, is, and will always prioritise customers. We go above and beyond to ensure that our customers have the best experience possible at all times.

High Quality

We acknowledge that our merchants are putting their livelihoods in the hands of the technologies we are developing. We take this responsibility very seriously, and as a result, our product has been consistently designed and built with high quality, and we do not intend to compromise in any area of our work.

Communication

Direx’s expansion is contingent on communication. We try to keep everyone informed, from teammates to merchants, to investors, and every other stakeholder.

THE DIREX TEAM

Meet our awesome people

We are a tight-knit, diverse team embarking on an exciting journey to create something lasting,
all while embracing the opportunity to learn something new each day.

OUR SUPPORTERS

Backed by strong global organisations,
partners, and accelerators.

UNLOCK YOUR BUSINESS POTENTIAL

Direx is the simplest way to digitise and grow your tourism business.