WHAT WE ARE UP TO
The operating system for hospitality businesses in Africa
Africa should be included in the fast-paced global environment. Direx builds tools and technologies to help hospitality businesses in Africa transition to and grow in the digital ecosystem.
Through our integrated suite of tools, we make it simple for hospitality businesses to sell and accept payments and bookings, manage and automate their operations, and grow their businesses online, directly, and on their terms.
We are here to rid them of their administrative burden so they can concentrate on what matters most—providing an amazing customer experience and showing off the best that Africa has to offer.
WHAT DEFINES US
Our Values
The Direx culture, who we are, and what we do every day are defined by our values. They are more than just words.
Accountability
We don’t deflect responsibility or engage in blame-shifting; instead, we take charge of our actions and fulfil our obligations.
Teamwork
Because the collective intelligence of our team members is essential to our success, we utilise one another skills to build the future we picture. Here, respect and appreciation for one another are crucial.
Openness
Our products are designed and built with nothing to hide. There are no hidden fees or specifics lost in the fine print.
Customer Centric
Direx has, is, and will always prioritise customers. We go above and beyond to ensure that our customers have the best experience possible at all times.
High Quality
We acknowledge that our merchants are putting their livelihoods in the hands of the technologies we are developing. We take this responsibility very seriously, and as a result, our product has been consistently designed and built with high quality, and we do not intend to compromise in any area of our work.
Communication
Direx’s expansion is contingent on communication. We try to keep everyone informed, from teammates to merchants, to investors, and every other stakeholder.
OUR SUPPORTERS
Backed by strong global organisations, partners and accelerators.
